Becky Ayres (Managing Director - Liverpool Sound City)
Rebecca Ayres is Managing Director of Sound City, which is the UK's independent festival for new music. Hosting hundreds of artists performing to an audience of over 10,000 music fans and 2,000 industry professionals from 40 different countries, it offers controversial debate, unparalleled networking, amazing music, outstanding art, throughout three inspirational days and hedonistic nights, in the world’s most legendary music city.
Other Sound City events include New York Sound City, Sound City Korea, Off the Record - Manchester, Sounds of the Xity: China (in partnership with Modern Sky Entertainment). Rebecca is passionate about emerging talent succeeding and one of the favourite parts of her role is overseeing the international and emerging artist programme.
She also runs the Sound City Launch Training Programmes which are aimed at anyone who has a burning desire to work in the music industry and is board member of the UK Association of Independent Festivals and Liverpool City Region Music Board.
Sound City is the UK champion for new music. Every year, Sound City hosts hundreds of artists who perform to an audience of over 10,000 music fans and 2,000 industry professionals from 40 different countries at its festival in May. It offers controversial debate, unparalleled networking, amazing music, outstanding art, throughout three inspirational days and hedonistic nights, in the world’s most legendary music city - Liverpool. Other Sound City events include New York Sound City, Sound City Korea, Off the Record - Manchester, Sounds of the Xity: China (in partnership with Modern Sky Entertainment). In 2020, Sound City launched Guesthouse, an online platform designed to help artists reach fans and make money which to date has seen over 300 artists reach millions of fans. www.soundcity.uk.com
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