Whiskas

Samuel Nicholls or whiskas as he is mainly known in the music industry, is a Senior Lecturer in Music at Leeds Beckett University, founding the BA Music Industries Management course and the founder & director of Music Local, responsible for Music:Leeds and Launchpad.

Previously, whiskas has run a music venue and live promotions company, founded the Dance To The Radio record label and was guitarist in the band ¡Forward, Russia!, signed to Mute / EMI Records in North America as well self-releasing in Europe, achieving two UK Top 40 singles.

Managing projects such as Live At Leeds Unconference and Under The Owls, a free music & live art festival in Leeds, led him to be appointed as an advisor for organisations and groups such as Yorkshire Festival, Leeds 2023 Artistic Programme, PRS Foundation and Yorkshire Sound Women Network.

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