Nichal Sethi

Head of UK Artist Services - TikTok

Nichal Sethi (Nich) runs an integrated team of music experts supporting the many artists, managers and labels to find success on TikTok. Having joined the platform in January 2022, Nich helped launch SoundOn in the UK and the US. A passionate music fan, Nich started his career in Music Publishing, at Universal, EMI and SMP, before completing an MBA and moving to Spotify in New York. Nich also spent over three years at BMG supporting income streams of the UK Music Business.